The business
of domain name is just like any other business, where people buy and sell
things of value to other people. The only difference here is that it is domain
names. Like we have stated in our previous posts, there are different forms of
domain, and they are all different in value. To succeed in this business, you
must learn how to buy low, and sell high. To buy well, you must arm yourself
with the rudiments of learning how to determine the value of domain names. And if
that is your preoccupation, this will be the most valueable set of articles you
may ever read.
I must agree
that the value of the domain lies chiefly on the price the prospective buyer is
willing to pay in order to obtain it. However, this point is presumed because
our primary concern is to buy such names that will attract buyers. In this
respect, the following factors will help you determine the value of your domain
name.
Domain
Extension
With regard
to domain extensions, .com still remains the king. Any domain with .com is
always more valuable than any other extensions cateris paribus.
Put yourself in
the shoe of the buyer and you will find out that catfish.com is more valuable
that catfish.net. I used catfish in this example because presently I am eating
it. Be that as it may, .com extensions is even more search engine friendly.
Unsolicited
Demands
Have you
ever received an unsolicited email asking you if you are willing to sell your
domain even when you have not listed it with any auction site. This is one of
the best indications that your domain have value. Indeed, we can say that it
has meet all the requirement of a valuable domain, but it still depends on the niche and the trend.
Age
Date of
birth of the domain plays a very important role in the value of domain. This is
because the previous owner of the domain must have built a listing and website
with that. It should also have page ranking and some links. it may have been
also optimized and it will be easy for engine to find. This brings more
traffic, to it, and the more the traffic, the more the value. Here we recommend buying expired domain.
Number of
letter
A popular
rule of thumb is that the shorter the letter the better. In this sense,
singular names are more preferable to plural. Consider nametray.com and
namestrays.com. you see the former has more value. Common sense tells you that.
Again, the use of hypen, and numbers diminishes the value of a domain too. So you
must be aware of it and act wisely. In saying this, I am presuming that you
must have made a correct spelling of what you are buying. You cannot buy
neme.com come when you mean name.com. Your spelling must be foolproof.
Even though
we recommend shorter word, I also want to point out that some URL’s can be
coined together to make a good name. for instance, people go to google to
search for things. While searching they type series of words like, best medical
school, the biggest website, the smallest joystick etc, if you find out that
these are popular search words, you can coin bestmedicalschool.com and it
becomes a good domain targeted especially for SEO friendly companies. The essence
is that when people come to type such words again, the search engine will pick
your domain. This is also good if you want to buy the domain for parking.
We shall
talk more of this later. I hope this helps. Happy new month.
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